A new breakthrough idea about how to win customer loyalty from matthew dixon the bestselling author of the challenger sale to ask other readers questions about the effortless experience please sign up be the first to ask a question about the effortless experience one of the more solid business . Matt dixon the author of the effortless experience will take you on a journey deep inside the customer experience to reveal what really makes customers loyal and disloyal he lays out key . The effortless experience conquering the new battleground for customer loyalty conquering the new battleground for customer loyalty conquering the new battleground for customer loyalty by matthew dixon nick toman and rick delisi by matthew dixon nick toman and rick delisi by matthew dixon nick toman and rick delisi. Conquering the new battleground for customer loyalty matt dixon on a customers future loyalty 1 what are the things customer service can do to drive loyalty 2 the effortless experience low effort high effort 88 4 low effort high effort repurchase 94 4 source ceb analysis. In this 50 minute recorded session from the 2019 qualtrics x4 summit tethrs chief product and research officer matt dixon provides an overview of the research behind the effortless experience including the four key pillars of a low effort customer experience and how to apply the customer effort score and shares how he and his research
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